Diddy Announces new 7 times Distilled Ciroc Ten Vodka!

This is a definite ultra, ultra premium vodka that's 7 times Distilled. I guess he's going in the realm of a straight sipper with no ice. He's taking note of creating a line that's reserved for the ballers only like Johnnie Walker Blue Label and his recent brand of high-end tequila, DeLeon. I'm already quite a fan of Ciroc but I don't know about dropping two and a half bills. Won't say no if someone offers it, though! The bottle is really sleek and looks like a expensive fragrance. Very smart marketing because you can tell it falls into the whole lifestyle brand. Here's a pic below and a link to Diddy's Instagram announcement!